The Resource What did Jesus drive? : crisis PR in cars, computers, and Christianity, Jason H. Vines

What did Jesus drive? : crisis PR in cars, computers, and Christianity, Jason H. Vines

Label
What did Jesus drive? : crisis PR in cars, computers, and Christianity
Title
What did Jesus drive?
Title remainder
crisis PR in cars, computers, and Christianity
Statement of responsibility
Jason H. Vines
Title variation
Crisis PR in cars, computers, and Christianity
Creator
Author
Subject
Genre
Language
eng
Summary
Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. His life in the public relations blast furnace in the automotive industry, the crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders
Biography type
individual biography
Cataloging source
FM0
Dewey number
658.4/056
Illustrations
illustrations
Index
index present
LC call number
HD49
LC item number
.V55 2014
Literary form
non fiction
What did Jesus drive? : crisis PR in cars, computers, and Christianity, Jason H. Vines
Label
What did Jesus drive? : crisis PR in cars, computers, and Christianity, Jason H. Vines
Publication
Copyright
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A thermal event -- Guiding principles -- The first big crisis: Chrysler's UltraDrive -- The almost fatal "line in the sand" -- "Suddenly accelerating" toward a crisis -- Killing kids with a lot of hot air -- Thank you Anthony Weiner! -- Hit by a "stupid stick" at Nissan -- Rediscovering the lost, good DNA -- Jumping the shark -- "Les Francois" to the rescue -- "Le cost killer" kills -- The mother of all crises: the Ford/Firestone tire debacle -- Fan: meet the shit -- The worm turns, temporarily -- Corporate "war in our time" -- Enter the tiger -- I need a break -- 60 minutes and a tightrope without a net -- On with the show -- Gored and Bushed -- "Tired" -- "Fired" -- What would Jesus drive? -- The fall, rise and fall of DaimlerChrysler -- My "heart attack" will go on -- Springtime for the Japanese in Germany (sing along please) -- "On a roll" -- If you can find a better Italian -- The good guy wins -- Big Oil and me -- The beginning of the fall -- Private equity: the smartest guys in the womb -- The "second" coming -- Sex, lies and a stubborn Greek -- On a mission from God: a new Bible -- "Keep your enemies closer" is not a cliché -- "Government Motors" on fire
Control code
ocn894991877
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=216-623-2800&isbn=9781631731099&upc=&oclc=%28OCoLC%29894991877/LC.JPG
Dimensions
21 cm
http://library.link/vocab/discovery_link
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Extent
399 pages
Isbn
9781631731099
Lccn
2014948136
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)894991877

Library Locations

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      1600 Hampton Road, Rocky River, OH, 44116, US
      41.4767502 -81.841522
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