The Resource Youthnation : building remarkable brands in a youth-driven culture, Matt Britton

Youthnation : building remarkable brands in a youth-driven culture, Matt Britton

Label
Youthnation : building remarkable brands in a youth-driven culture
Title
Youthnation
Title remainder
building remarkable brands in a youth-driven culture
Statement of responsibility
Matt Britton
Title variation
Youth nation
Creator
Author
Subject
Language
eng
Summary
Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination
Cataloging source
YDXCP
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.Y66
LC item number
B75 2015
Literary form
non fiction
Nature of contents
bibliography
Youthnation : building remarkable brands in a youth-driven culture, Matt Britton
Label
Youthnation : building remarkable brands in a youth-driven culture, Matt Britton
Publication
Copyright
Related Contributor
Related Location
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Bibliography note
Includes bibliographical references (pages 259-266) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ch. 5
  • The Communal Table
  • ch. 6
  • The Peer-to-Peer Economy
  • ch. 7
  • The Power of the Crowd
  • ch. 8
  • Free Agency
  • ch. 9
  • Lifehacking
  • ch. 1
  • ch. 10
  • The Field Guide to Lifehackers
  • Let's Pivot to Brand Building
  • ch. 11
  • TV, the NFL, and the End of Demographics
  • ch. 12
  • Going Viral: Decoded
  • ch. 13
  • Big Data 101
  • ch. 14
  • From Status Symbol to Status Update
  • People Are Brands
  • ch. 15
  • Brands Are People
  • ch. 16
  • A Story Worth Sharing
  • ch. 2
  • From Things to Thrills
  • ch. 3
  • The Rise of Electronic Dance Music
  • ch. 4
  • Access over Ownership
Control code
ocn889163825
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=216-623-2800&isbn=9781118982532&upc=&oclc=%28OCoLC%29889163825/LC.JPG
Dimensions
24 cm
http://library.link/vocab/discovery_link
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Extent
xxv, 292 pages
Isbn
9781118982532
Lccn
2015303294
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)889163825

Library Locations

    • CONNEAUT/Main LibraryBorrow it
      304 Buffalo St, Conneaut, OH, 44030, US
      41.9452811 -80.556753
    • HUDSON/Main LibraryBorrow it
      96 Library St., Hudson, OH, 44236, US
      41.2416074 -81.44362009999999
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